suning elite

chain store age, march 2011, page 76
retail store of the year
Suning Elite
Shenzhen, China
Design: rkd retail/iQ, Bangkok

Complementary colors and materials are fashioned into a crisp, contemporary environment that merchandise at Suning Elite. The 13,928-sq.-ft. store is organized into three merchandise worlds. An experience zone, created by a unique, semi-enclosed exhibit component, is located within each world, offering brands the opportunity to present an entire lifestyle presentation of their merchandise.