As part of a channel expansion initiative, rkd retail/iQ was engaged to develop the YOOYA concept as a new growth vehicle in the new supermarket segment for Poly. Clearly focused on younger generation customers who were born after 1985, YOOYA was created as a refreshing young and fashion lifestyle experiential supermarket to catch the new target customers while still attracting and embracing a wider customer demographic.

The clear circulation, playful interior design and colorful environmental graphic communications leads through a supermarket that is original, natural and fresh for daily life.  An integrated O2O strategy has been well considered with the directive that on and offline shop the same while expanding the customer experience.

rkd retail/iQ developed all creative expressions of YOOYA in terms of strategy, concept, planning + design, name generation, graphic communication and construction documentation and are currently implementing the program in selected locations in China.