Central Emporium and their parent company Yurun Group, have realized an opportunity and is investing significant resources to develop a new to the market trade-up supermarket promoting a healthy and quality lifestyle to tier 2 and 3 cities in China.

Brisk is envisioned to be the supermarket brand of C/E department store and will primarily occupy tenant space within their department store developments. 

Focusing on the abundant yet underserved young urban professionals, new high level consumers & foreigners in tier 2 and 3 cities. Brisk will offer extra ordinary value through a complete assortment of high quality fresh, convenience, import and lifestyle merchandise presented in a comfortable and contemporary shopping environment with professional and friendly customer service.

The plan and design concept was based on a simple and contemporary circulation, forms and materials creating an understated impression and allowing the merchandise to be the star.

rkd retail/iQ was responsible for the strategic brief, all creative expressions, name generation, brand and environmental graphic programs and retail planning + design and construction documentation and is currently be implementing the program into appropriate locations throughout China.