Singapore Retailers Association Honours Singapore’s Best Retailers with the Coveted SRA Awards 2012

Six of Singapore’s best retailers were honoured by the Singapore Retailers Association (SRA) at the SRA Ball 2012 for the outstanding impact they have each made on the retail scene in Singapore through innovation, creativity and retail excellence. They were this year's winners of the coveted SRA Awards, which were presented by the Association for the 13th year running, to the industry's crème de la crème for adding new and exciting dimensions to retail and taking the industry to new heights.

Some 700 retailers and industry associates turned up at the SRA Ball to witness the announcement of the results and the presentation of the SRA Awards at Raffles City Convention Centre on 30 August 2012. Supported by SPRING Singapore and the Singapore Tourism Board, the Awards were presented by Guest-of-Honour, Mr. S Iswaran, Second Minister for Trade and Industry, and Dato’ Dr. Jannie Chan, President of SRA.

Congratulations to all the winners of the SRA Awards 2012, who emerged tops out of some 60 contenders!

BEST RETAIL CONCEPT OF THE YEAR
Beauty Hall @ DFS Galleria Singapore

The Beauty Hall at DFS Galleria Singapore has elevated the beauty shopping experience to a new state-of-the-art level of luxury, service and sophistication. Spanning 15,000 sq ft, it is one of the largest multi-brand beauty shopping havens and boasts the first-ever Beauty Concierge in Singapore, delighting customers with complimentary personalised beauty treatments in a plush and private environment. Complete with a team of Beauty Concierge Specialists to recommend products, Beauty Advisors to provide personalised skin analysis, and Professional Makeup Artists to offer expert advice on colours and techniques, the Beauty Hall with its beautiful and clearly segmented layout - offers an intimate and informative multi-sensory experience like no other.