store fixture award
Shenzhen,China

Judges loved the simplicity of this retail environment that used materials and space to create an upscale impression focused on the brand and marketing for the mobile communications retailer. Targeting two key customer groups, fashion and business, designers created a relaxing, informative and welcoming spare to contrast with the cutting edge merchandise and services. Designers created focal points in its sculptural cellular wall and its "runway" fixtures that provided open-sell solutions in a way that was user-friendly and interactive to consumers. New signature colors, branding, and graphics incorporate a neutral pattern to create a serene space, allowing the merchandise to stand out.

special award : wall treatment

Cell Wall Shenzhen,

China It's hard to miss the dramatic merchandise wall as Holpe+ features a sculptural honeycomb cell element in its 1,615-square-foot mobile communication store. Made of gypsum board and textured plastic laminate, the capsule-shaped cell wall starts at the store's entrance with inserts of new merchandise launches and carries through as a background to integrated business solutions. The treatment is further accented by lighting in the cells and with directional lighting on the floor and ceiling that creates a cool vibe.