blt* supermarket
KK Shopping Center Shenzhen, Guangdong, China

Working in more than 34,000 square feet, designers created an extraordinary space targeted at young, time-pressured consumers while keeping a consistent brand and marketing strategy. The result is a crisp and dramatic store that presents merchandise categories in easy-to-find placement with effective layout and simple wayfinding communication. A linear ribbon design motif is translated throughout the store in the architectural facade and interior graphics, and a contemporary and narrow palette of colors and materials keeps the attention on the merchandise. Fixtures largely consist of enhanced basic metal supermarket gondolas, while straightforward T-5 florescent lighting runs wall to wall and diagonally to create a patchwork of ceiling definition. Light cove frames graphic patterning are strategically placed throughout the store to highlight key areas.