Ole’ supermarket G2
stores & retail spaces 1, shenzhen, china supermarket / first place, page 94-95
Ole' is an upscale supermarket chain in China. For this new prototype, design from rkd retail/iQ sought to create a consistent merchandising/customer service template suitable for rollout. The 54,000 square-foot Shenzhen store, located in the lower level of a shopping center, is laid out to offer shoppers variety of paths for circularing through the space and exposure to different merchandising touch points.
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