Signage delivers on this supermarket’s “lifestyle experiences” tagline by enlightening shoppers with information about food, cooking, and nutrition. Directional signs in the 66,112-square-foot space clearly point the way to departments; when customers get there, smaller signs add details. Graphics include a balance of handmade icons, abstract cropped photography, and price and promotional signs.

Design: rkd retail/iQ Bangkok, Thailand
General Contracting: Shenzhen Feifan Decoration Construction Design Shenzhen, China
Retailer: China Resources Vanguard Shenzhen, China

Clear Communication
MixC, Cheng Hua District, Chengdu, China

Signage delivers on this supermarket’s “lifestyle experiences” tagline by enlightening shoppers with information about food, cooking, and nutrition. Directional signs in the 66,112-square-foot space clearly point the way to departments; when customers get there, smaller signs add details. Graphics include a balance of handmade icons, abstract cropped photography, and price and promotional signs.

Design: rkd retail/iQ Bangkok, Thailand
General Contracting: Shenzhen Feifan Decoration Construction Design Shenzhen, China
Retailer: China Resources Vanguard Shenzhen, China