Located on the tropical island of Phuket, Central Festival will be the largest and most complete retail and entertainment destination in the most important tourist location in the Kingdom. 

Conceived as a resort retail experience that celebrates Thai culture with a fresh and contemporary interpretation.  Considered effort was focused on reducing the mass of the development and creating of a collection of village components that combine to evolve a variety of themed indoor and outdoor spaces that harmonize with nature.

As the strategic site allows for project visibility on all sides and further to the directive of harmony with nature, all parking was placed in 2 subterranean levels.  The lack of parking structure also allows potential for future expansion or connections with adjacent properties in two directions as well as unobstructed views of the carefully landscaped and articulated facades.

Open in September 2004, Central Festival Phuket occupies 124,000 square meters of built up area on 29 rai, 12 acres.
rkd retail/iQ created project concept, the retail masterplan, retail architecture design concept, interior design, lighting design and all environmental graphics.