Leading Asian retailer BBG debuts its Hyper-Mart concept to the marketplace.
SCOPE OF WORK
Align the strategic objectives and plan; design and document a new-to-the market full-service, fresh hypermarket for a leading Chinese retailer.
GOALS AND OBJECTIVES
The merchandise assortment offers a significant amount to fresh foods and beverages within a lifestyle hypermarket flow. The store operations team challenged itself to develop and maintain a new and sophisticated format.
Operations and merchandise are elevated to a new, higher level. Customers reward Hyper-Mart’s efforts with repeat visits and increased basket size.
Fresh fresh fresh. The store offers a high percent-age of import merchandise with unexpected level of customer service.
Multiple journeys are available depending on customer need. There’s fill-the-basket weekly shopping, quick-and-convenient for the time pressed, or relax-and-graze through the entire store for those within time to spend.
Hyper-Mart communicates completely new thinking in all aspects of the brand launch’s assortment, service strategy, planning, design, and operation.
Multi-layered graphics combine positioning messages and image photography to become the key architectural element for category communication and overall aesthetic language.
Simple fixtures focus attention on matter-of-fact merchandise presentation suggesting domi-nance, freshness, and an expanded trade-up assortment.
Wood tones with brand signature colors create the impression of farm fresh, natural foods.
Dramatic spot illumination adds high contrast, focal points, and depth.
Straightforward visual merchandise presentations can be found throughout the store. In selected areas, solutions-based, cross-merchandised displays have been implemented.