Skyland is a top 10 leading food court operator with 25 locations throughout china.
Established in 1995, Skyland has seen the future and rkd retail/iQ was engaged to develop the next generation trade up food court concept to elevate the Skyland position to be able to secure key locations in the best shopping centers in selected cities in china.
The entire food court concept was re-evaluated from the position, offer, presentation, shopping flow, payment and environment. All were redesigned from the inside out from the entrance to the table top and everything in between.
rkd retail/iQ developed all creative expressions of the Skyland Discovery in terms strategy, concept, planning + design, naming, graphic communication and construction documentation and are currently implementing the program in selected locations in tier 1 cities in China.