Sunrise Duty Free is a privately held duty free operator with a significant presence and majority operator in the leading Chinese airports of shanghai pudong and beijing capital.

In preparation for a defensive bidding procedure to secure ongoing operation contracts for Beijing capital and Shanghai pudong, SDF team knew full well they had some significant improvements to make in all aspects of the operation.

And after years of fits and starts the management and investment team wanted and needed to proceed more logically with significant key initiatives that must be clearly addressed through the new generation positioning, planning & design and bidding process.

rkd retail/iQ was responsible to align the retail strategy with all creative expressions including brand + environmental graphic programs, retail master planning + design and construction documentation for the prototype locations in arrivals and departures locations in Shanghai Pudong T1 & T2 and Beijing Capital T3 for concession bidding and ongoing implementation.