rkd retail/iQ
adidas aspa evolution
siam discovery, bangkok
rkd retail/iQ created this “responsible” shop concept program that was an Asia Pacific response to programs that were developed in Europe and North America. 
What started out as a bottom up regional inititave evolved in a short period to become the most implemented adidas program to date as other regions turned to aspa for it ease of implementation, merchandise presentation / capacity and realistic capital expenditure. Core to the concept was the development of a proprietary fixture system and embrace of color in the environment.  aspa shop truly was developed for the region by the region. 
rkd retail/iQ created the strategic brief, concept development and implementation of aspa shop currently implemented in 28 countries throughout Asia Pacific, Latin and South America.

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