Dufry is a 60 year old leading global operator of duty free retail, operating 1,400 shops in 200 location world wide.
Eager to enter the Korean duty free market, Dufry through their relationship with local partner ThomasJulie successfully won the bid for liquor, tobacco, fashion and accessories concession at Gimhae International Airport in Pusan.
As PUS is the first location for Dufry ThomasJulie in Korea, a leading global duty free market, the goal was to create an instantly recognizable design statement to clearly announce Dufry’s arrival.
A dynamic open ceiling concept was developed to maximize the day lighting from the adjacent curtain wall of windows while the shop is fronted with dramatic full height high resolution video pylons that will animate the entire concourse with the latest global brand marketing campaigns.
To help emphasize Pusan locale positioning as a regional resort destination a light and airy color and material palette we developed with backlit panels to contrast against the grey of the terminal design.
rkd retail/iQ was responsible for the strategic brief, all retail planning & design, graphic communications and documentation and look forward to the opening in Q2 2014.