The success of G5 was evident in that kidswant achieved their aspiration to be the number 1 market leader in the children’s category in terms of volume with RMB 7 billion in sales and 175 locations by the end of 2016 and by the end of 2017 KW will open operate 225 stores and be in all provinces in China. And in Oct 2016 kidswant realized a successful IPO.
Merchandise categories were refined to reflect changes in customer behavior and clarified with playful category names, graphics and signature coloration. Kids jump, move, power and live were all developed into strong identity worlds.
Layered throughout instore and online is a next level customer service and omni channel technology integration to essentially digitalize the customer base to create a 24 hour touch point of confidence for new mothers and fathers.
New architecture, graphics and coloration speak a casually refined and sophisticated environment to highlight the one stop solutions based format that is kidswant.
Building on our relationship with kidswant since 2011, rkd retail/iQ was responsible for the retail strategy and all creative expressions including brand + environmental graphic programs, retail planning + design and construction documentation.