rkd retail/iQ
olé lifestyle center
suzhou
Suzhou received the first implementation of the Olé Lifestyle Center prototype.  Within the land-bank of China Resources Vanguard an available site and building was identified to accept the new to the market concept.  The historical city of Suzhou which is located 2 hours by car to the west of Shanghai has very strict building codes to keep all new developments within the same flavor of the classical Chinese architecture evident in most of the city.
 
Utilizing the retail implementation manual developed by rkd retail/iQ, Olé Lifestyle Center was implemented into the new four level development.  Olé Market anchored the ground floor, Olé Apparel the second floor, Olé Home the third floor, additionally specialty tenants were located on all levels and the entire fourth floor.
 
Two modes of vertical transportation activate the development.  Up through the Olé store a series of travelators assure continuous shopping for customers while in the common area outside of the store’s boundary escalators flow customers vertically through all specialty tenants.
 
rkd retail/iQ was responsible  for the strategic brief and all creative expressions of the retail concept, retail planning + design, brand, retail and environmental graphics, the development of a propitiatory fixture program, construction documentation and retail implementation guidelines.  rkd retail/iQ is currently implementing the program across multiple locations.




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