Robbinz Department Store is the remaining retail out post in the china market owned and operated by MPPA/Lippo Group of Indonesia. After reducing their retail holdings in china, Robbinz Tianjin remains a bright spot in the department store channel in china and within the group.
Globally and regionally department stores have been down trend for several years. Increased competition from every direction has only intensified with the explosion of online retail in china in the last few years. Department store that have not clarified their position have fallen by the way side never to return.
Blurring the line between department store and shopping center in terms of tenant mix, category adjacency and customer service, Robbinz Lifestyle Center will reposition into a leading differentiated customer experience and destination of choice for one stop seamless lifestyle shopping represented by a compelling category definition, an edited wide and deep merchandise, brand and service assortment and serviced by best in class customer service delivering an unparalleled value.
Occupying nearly 80,000 m2 of gross area and located in the best position on the main walking street of Tianjin, Robbinz will complete a phased renovation of the entire building resulting in a repositioned Robbinz Lifestyle Center that is fashion first, young of mind and the place for ideas.
rkd retail/iQ has been engaged to take Robbinz Lifestyle Center to the next level of department store implementation with new flagship location repositioning in Tianjin and is responsible for all strategy, retail planning, design, brand communications and construction documentation.