bj ueater technology company is a start up company with a unique history and experience.  Headed by the initial creator of ole’, Eat promises to strike the right balance between merchandise assortment, in-store dinning and lifestyle components to define a position in the competitive market places of Beijing and Shanghai.

rkd retail/iQ was responsible for the retail strategy and all creative expressions including, brand + environmental graphic programs, retail planning + design and construction documentation and will roll the program out in selected locations throughout Shanghai and Beijing.