VILLE means: village, we visualize the new store to be more than a store,
it is a society which each world has its own flavors, its own tastes,
its own story… with combine all aspects together harmoniously.
The intricate designs are well considered and unified throughout the environment creating more a immersive, unique and memorable sense of place. Along with world-class selective products, the focus is to improve your experience and to your better life.
All of these, initiatives would once again, take Ole’ VILLE steps ahead of any other in the market, more unique more different.
rkd retail/iQ developed all creative expressions of Ole’ VILLE in terms of strategy, concept, planning + design, name generation, graphic communication and construction documentation and is currently implementing the program in selected locations in China.