Charoen Pokphand Group or CP as they are more commonly known is the largest private company in the kingdom of Thailand and one of the largest conglomerates in the world with a dominant position in agri business
Building on this core strength, CP Fresh was envisioned to complement their current line up of compact fresh food offers, this time with a B2C focus. the first site upcountry site was selected for the diversity of customer profile and spending power potential.
CP Fresh will be in own developed freestanding new construction as well as a tenant in developments by others with the current size range of 500 m2 -1,000 m2.
rkd retail/iQ was responsible for the strategic brief, all retail planning & design, name generation, all graphic communications, and construction documentation and is currently rolling the program out to selected locations throughout Thailand.