rkd retail/iQ
bbg Hyper-Mart G3+
jiang xi
G3+ is a sophisticated and simplified “light” version based the planning and design language of the award winning BBG G3.  focusing on just the most important aspects of the G3 program, G3+ is a more economical format to implement and operate.

in many ways the simpler version is more impactful and visually fresher, rkd retail/iQ was responsible for the strategic brief, all retail planning & design, name generation, all graphic communications, and construction documentation and is currently rolling the program out to selected locations throughout China.
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