A new to the market regional scale, urban located shopping center zhenghong grand emporium in the city of Zhengzhou, Henan province identified several areas of self operation and sub leasing under a consistent category mix and umbrella design.

Located on the 5th level, wild discovery is an adventure themed outdoor apparel, accessories and equipment mini anchor with a evident and welcoming active environment.

Adventure play themed design inspiration to unify all common area of this mini anchor and provide a consistent umbrella design to the variety of kiosk and 3 walled environments of the outdoor brands that will be contained.

Dynamic elements and graphics add an exhilarating sense of adventure and what it means to be outside.

rkd retail/iQ was responsible for the retail strategy and all creative expressions including name generation, brand + environmental graphic programs, retail architecture, retail planning + design and construction documentation.