A new to the market regional scale, urban located shopping center zhenghong grand emporium in the city of Zhengzhou, Henan province identified several areas of self operation and sub leasing under a consistent category mix and umbrella design.

Located on the 3rd level kidstory, is a playful childlike themed design inspiration to unify all common area of this mini anchor and provide a consistent umbrella design to the variety of kiosk and 3 walled environments of the children’s brands that will be contained.

Oversized elements and graphics add a playful sense of scale and what it means to be a child.

rkd retail/iQ was responsible for the retail strategy and all creative expressions including name generation, brand + environmental graphic programs, retail architecture, retail planning + design and construction documentation.