A new to the market regional scale, urban located shopping center zhenghong grand emporium in the city of Zhengzhou, Henan province identified several areas of self operation and sub leasing under a consistent category mix and umbrella design.

Located in B1 with direct connection to subway entrance in the future, transit is a streamline themed design inspiration to counter the contemporary design of the shopping center was conceived as a quick meal and snack option in a casual and dynamic environment of sit down, kiosk and counter service food and beverage.

r/iQ was responsible for the retail strategy and all creative expressions including brand + environmental graphic programs, retail architecture, retail planning + design and construction documentation