Located in the regional capital of Issan, Central Festival will be the largest and most complete retail and entertainment destination in the cross roads of the northeast of Thailand, the “rice bowl” of the Kingdom

Conceived as a Bangkok comparable retail experience that celebrates Thai culture of the northeast with a fresh and contemporary interpretation. 

The corner site offers tremendous visibility by direct facing the new outer ring road to the west and fronts on the south the main connection from the old part of the city to the out ring road.  As the strategic site allows for project visibility on all sides and further to the directive of harmony with the scale of town, all parking was placed in 2 subterranean levels. 

The lack of parking structure also allows potential for future expansion or connections with adjacent properties in two directions as well as unobstructed views of the carefully landscaped and articulated facades.

Central Festival Khonkhen is 95,000 square meters of built up are on 40 rai, 16 acres and is scheduled opening is Fall 2009. 

rkd retail/iQ created project concept, the retail masterplan, retail architecture design concept, interior design, lighting design and all environmental graphics.