Lotte Duty Free is the leading operator of duty free retail in korea and a leading regional operator both downtown and airport travel retail. As part of Lotte’s commitment to an IPO in 2016 and goal to be the number one travel retainer by 2020, a variety of retail formats are planned and have recently opened.

Jeju island has become a most important tourist destination for domestic and international visitors to Korea.  Within Lotte City Hotel, Jeju, Lotte Duty Free has opened a complete downtown duty free operation.

The categories of liquor & tobacco, specialty food and electronics are travel retail standards and represent important merchandise mix to the overall assortment.

rkd retail/iQ was responsible for the strategic brief, all retail planning & design, graphic communications and construction documentation.