Duty Free Shoppers, the industry pioneer in the duty free business had experienced a sustained downturn based on unforeseen affects on the global travel industry, 911, SARS, Bird Flu, all combine to create string of continued challenges that took years to overcome.  Therefore 2006 sort of became a rebirth of sorts the most respected name duty free, DFS.

DFS Galleria Chinachem, Hong Kong is a great realized opportunity for DFS to redefine one of their first downtown store locations.  First opened in 1987 over 2 floors the newly re-launched store will encompass an additional floor of retail, significant new atrium that energizes the entire store and new customer flow, especially important in the low ceiling structured tenant space.    

Implementing the new DFS category definitions of, leading global fashion & accessories boutiques who are implementing their latest fully personalized global concepts, a world of beauty with the leading global cosmetic & fragrance brands, world of luxury with the leading watch maker brands, luxury jewelry brands & premium accessories and luxury foods & destination souvenirs.

The retail planning emphasized and contain these complementary categories of luxury in distinct districts with unique experiences of separate design and materials.  The processional flow of the customer is punctuated at threshold transition zones which channel the scale of the three worlds through a portal that expands as quick as it reduced to expose the next world of experience.

rkd retail/iQ was responsible for, all creative expressions of retail planning + design and construction documentation.