DFS is a leading luxury travel retailer and an important growth component of the leading global luxury company, LVMH.  An opportunity was identified to open a stand alone beauty specialty store concept within the upscale luxury brand shopping street of the City of Dreams Casino in Macau.

In a considered effort to challenge themselves and to elevate the positioning of the beauty format to the next level of experience and implementation, a completely new retail concept was created.  

Each cosmetic brand was given the opportunity to fully realize their global standard concept within a consistent DFS brand framework of translucence and reflectivity while an organic circulation plan flowed through the entire tenant space.  

Beyond full brand line up, a new to the market experience demonstration areas is featured for brand featured events.

rkd retail/iQ was responsible for the strategic brief, all creative expressions: brand and environmental graphic programs and retail planning + design, construction documentation.