Global sales of sunglasses continue to out pace most accessories and are often one of the first introductions to a luxury brand by an aspirational customer.

Sunglasses are such a simple accessory and yet can have such a profound affect on the customer in terms of fashion confidence.  In China the use of sunglasses either for eye protection or attitude is behind the global trend.

i To i is positioned to introduce the most complete luxury brand assortment of this must have and affordable fashion accessory to the China market .

rkd retail/iQ created all creative expressions of the retail concept: retail planning + design, retail + environmental graphics and construction documentation and are currently implementing the concept in multiple locations.