Skap Men's Establish in 1987, Longhao is a leading Chinese footwear and accessory retailer and manufacturer with partnerships of leading international brands Timberland and Nike for China market and over time have developed their own retail/product brands, SKAP and Dragonsea.

Skap with more than 500 locations throughout China was established in 1999 of both men’s and women’s footware and accessories merchandise Building on Skap’s exceptional consistent customer service and operation expertise presenting a high quality merchandise assortment composed of the latest fashion, materials and craftsmanship, Skap Men’s was in need of a contemporary update as the existing retail concept over powered the merchandise and did not present a contemporary framework to match the current position of the merchandise.

rkd retail/iQ has been engaged to revitalize the retail brand environment to establish a retail brand position that matches newly evolved fashion forward men’s merchandise and was responsible for all retail planning, design and brand communications.