duty free shoppers, the world leader in the luxury travel retail and majority owned by LVMH, decided the time is now to evolve their name and brand communications in line with the retail positioning they are implementing globally.

T Galleria = Travel Galleria clearly parallels the retail and development strategy of DFS in terms of locations, assortment of brands and positioning while the reduced size of the DFS logo is maintained as a reference but also to avoid confusion with DFS duty free operations which are primarily airport locations.

The DFS T Galleria logo and complementary T pattern create the building blocks of the entire rebranding, way finding and environmental graphic program.

rkd retail/iQ was responsible for developing the entire kit of parts for all façade signage, interior way finding, directories and customer service areas and is implementing the program globally with site programming and design, specific construction documentation and fabrication & installation coordination.