established in 2000, eading group has grown to 300 stores operating in all 14 provinces of China with an annual turn over of 3 billion rmb.
 
rather than blend in with the countless retailers of mobile internet technology eading group has evolved easmart as a point of difference into a lifestyle accessories specialty store that also carries the latest mobile internet technology.

 
the planning and design of the new concept assumed a more relaxed and irreverent bohemian vibe that did not attempt to out tech the tech and instead created completely different customer experience.

 
rkd retail/iQ was responsible for the strategic brief, all retail planning & design, graphic communications and construction documentation and is currently rolling the program out to selected locations throughout china.