increased pressure from the ever expanding on-line business in china especially within the cea segment, mega phone, operated by holpe, a new to the market format exceeds the expectation of the targeted mass level customer with a service and merchandise offer normally reserved for a higher demographic.
simple, strong and organized were the key initiatives that defined mega phone’s purpose in the market place.
a wide merchandise offer of mobile internet technology, in the form of phones, tablets, lap tops, cameras and tv’s supported by a complete range of accessories are complimented by a service offer of in-store service providers, solutions expertise, in-store internet shopping and a anchored by a own operated café, for rest and refreshment.
“on-line price & in-store solution” service mark was coined to help position mega phone front of mind as destination of choice for wide assortment, appropriate price and extra ordinary service.
The planning and design concept specifically follows the key initiatives with a no non-sense retail environment of strong character of simple color, material and detail. vendor control is maintain by an organized mega phone brand impression first with product brands clearly a second read.
rkd retail/iQ was responsible for the strategic brief, all retail planning & design, name generation, all graphic communications, and construction documentation and is currently rolling the program out to selected locations throughout china.