With the improving consumption level, convenience store plays a more and more important role in people’s life. It not only provides merchandise, but also more shopping experience and service. Heleen expects to be communication gather place of community by pushing out a brand new mixed convenience store.

As an innovator of convenience store, Heleen is of easily rolling out, concise and full of human kindness. Heleen is intent to be a general community service store that is close to people with the sales of coffee and ready-to-eat.

Heleen is fast expanding in Chengdu, and looking ahead in the domestic market.

rkd retail/iQ developed all creative expressions of the heleen in terms of strategy, concept, name generation, graphic communication, planning + design,  construction documentation, and is currently rolling out the program at selected locations in China.