7 FRESH 2.0 is a next generation format refinement of JD.com’s 7 Fresh supermarket

Appropriate in format size and complete in fresh category assortment for daily needs with an expansive seamlessly integrated F+B.

7 Fresh 2.0 clearly understands the ever evolving customer behavior with significant merchandise effort focused on complete fresh categories of prepared meals for in-store consumption, at home heat and eat and in-store F+B.

With an obvious and clear relationship to JD.com’s expansive e-commerce platform, 7 FRESH does not rely on-line sales to drive in-store return on investment.

The retail environment was conceived based on the seamless integration of a convenient fresh category supermarket of daily needs with an expansive food and beverage offer that serves for all times of the day from snacks to full meals.

With an obvious and clear relationship to JD.com’s expansive e-commerce platform, 7 FRESH Life will offer full line omni-channel integration but does not rely on-line sales to drive in-store return on investment.

Design story.

rkd retail/iQ was responsible for the strategic brief, all retail planning & design, name generation, all graphic communications, and construction documentation and is currently rolling the program out to selected locations throughout China.