the launch of the beauty hall at DFS Galleria Scotts Walk establishes the new global benchmark beauty destination.

DFS redefines cutting edge with the most complete brand lineup, merchandise + service assortment within a wow environment

a very clear DFS Galleria design impression within anorganized plan that allows all brands to implement their latest and greatest global shop concepts to the detriment of none and the benefit of all.

the design objective was to create a dreamy and ephemeral space where lighting is the star as highlight, reflected and refracted. . . .  mission accomplished

rkd retail/iQ was responsible for all creative expressions of planning, design and documentation.