rkd retail/iQ
holpe G2
kinglonghua, shenzhen
Capitalizing on the brand building momentum of holpe+, the holpe G2 concept is to be the growth format that will be implemented into the overwhelming majority of locations.

The G2 concept was conceived and developed as the primary format that facilitates replication through simplicity of implementation while focusing holpe brand consistency. holpe has the immediate through mid-term intention to significantly increase the number of new stores well beyond their current 300 locations to approach 1000.  

Appealing to a younger and more moderate customer than holpe+, the G2 design is less formal in organization and more dynamic in expression.  The midfloor fixture configuration is random by intention creating pockets lingering space with a less hurried pace.  

The dynamic expression of G2 is further enhanced with the provision for the inclusion of product graphic programs, this “graffiti” via the brands’ marketing and brand graphics add a layer of personalization through a controlled size, location and method. 

The merchandise presentation promotes easy self-education and selection thus maximizing the customer experience across all brands and technologies.  hople’s industry recognized superior customer service programs combine with the clear and consistent retail environment are the glue that hold the retail brand experience together and position holpe front of mind as the destination of choice for multi-brand mobile technology. 

rkd retail/iQ was responsible for the strategic brief, all creative expressions: name generation, brand and environmental graphic programs and retail planning + design, construction documentation.  rkd retail/iQ is currently rolling out the program across multiple locations throughout China. 

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