rkd retail/iQ
holpe G3
holiday plaza, shenzhen
Few industries move as fast as mobile telecommunications, as complementary technologies continue to converge toward mobile internet,  holpe is well positioned to lead the retail distribution of this evolution.

The G3 concept was conceived and developed as the primary format that facilitates replication through simplicity while focusing consistency and clarity of technology message.  The customer journey of holpe G3 promotes easy self-selection through the 5 touch points of connect, explore, experiment, close the deal and next time relationship.

hople's industry recognized superior customer service programs are the clear the link within a consistent hople branded environment via a dominate open sell merchandise presentation across all brands and technologies.

Capitalizing on the brand building momentum of holpe +, the holpe G3 concept is to be the growth format that will be implemented into the overwhelming majority of locations.  holpe has the immediate through mid-term intention to significantly increase the number of new stores well beyond their current 300 locations.  

rkd retail/iQ was responsible for the strategic brief, all creative expressions: name generation, brand and environmental graphic programs and retail planning + design, construction documentation.  rkd retail/iQ is currently rolling out the program across multiple locations throughout China. 

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