B2S central world plaza

B2S—Books to Stationery—is the “leading leisure lifestyle retail format in the market offering books, stationery, and music and movie entertainment software in over 50 locations throughout Thailand.” A new brand evolution was developed at the Central World Plaza in Bangkok when rkd retail/iQ unveiled their newest design concept for  B2S. This new three-level store has a gross retail space of 47,000 sq. ft. and beyond the enhanced merchandise presentation, “B2S speaks to a younger shopper with a more contemporary language in terms of the retail experience to match this location’s customer demographic of young, hip people with higher disposable income.”

The dramatic facade puts all three levels on view with unobstructed vistas. Th e first level features

entertainment. Stationery in on two translucent glass on three. The glass plane creates a “living storefront.” The overall planning encourages shoppers to browse through all three levels and linger as long as they desire. “The fixture locations, ceiling organization and category relationships promote clear shopping patterns and circulation routes while the pattern flooring materials follow a contrasting objective of spontaneity,” said RKurt Durrant, the principle of the design firm. A variety of natural woods were used, along with concrete, on all the levels. The B2S brand signature colors were updated and then applied to each category of product in an evolved communication and graphics system.