This sophisticated presentation of premium wines and cigars draws attention in a major aviation hub. Backlit fixtures and graphics create drama against wood tones. Clear sightlines to regionally organized selections and strategically positioned labels facilitate shopping for time-pressed customers. The open layout provides ample circulation for luggage-toting travelers in the 958-square-foot space. Vintner heritage is conveyed through evocative imagery that complies with airport restrictions on graphics. A cigar humidor presents a wide assortment in optimum humidity and lighting.
Design: rkd retail/iQ Bangkok, Thailand
Retailer: DFS Asia Group, Hong Kong
Store fixture award
Cantilevered Wine Fixtures
Changi International Airport, Singapore
The horizontal band of internally illuminated acrylic creates visual focus at mid- height, emphasizing the product. The cantilevered presentation of the wines encourages exploration by making labels easy to read without picking up bottles. The bright white stands out against the warmth of wood and solid surfacing and serves as a beacon to travelers passing by. Angled display of wines in the bottom of perimeter fixtures balances the depth of the horizontal bottles above while maximizing space in the small footprint.
Design: rkd retail/iQ Bangkok, Thailand
Retailer: DFS Asia Group, Hong Kong
