As part of a rebranding strategy, this new prototype for the women’s shoes, handbags, and accessories store evolved into a dreamy and dramatic environment. The brand’s new icon was translated into internally illuminated lighting elements, visual merchandising props, and panel graffiti. Ceramic metal halide discharge lamps provide spot illumination. Other lighting effects include rear illuminated polycarbonate and an applied color-translucent film and LED under shelf lighting.
Design: rkd retail/iQ Bangkok, Thailand
General Contracting: Retron Display Shenzhen, China
Retailer: Marchiori Concept Shoes Shenzhen, China
