olé G4 is a narrow focus fine tuning update of the single most important upscale supermarket brand in China, olé.

New category definitions were introduced to further enhance the lifestyle and up-market positioning that differentiates olé G4 as a merchandise and service lead format with the brand environmental design taking a subordinate role.

rkd retail/iQ was responsible for the strategic brief, all creative expressions, name generation, brand and environmental graphic programs and retail planning + design and construction documentation. Ole’ is currently be implemented into upscale locations throughout China.