published works

bbg hyper-mart G3

DFS wine & cigars

Ole' supermarket G4

mari

DFS vintage

DFS Galleria scottswalk

makro

holpe

blt* supermarket

suning elite

i TO i

DFS duty free abu dhabi

DFS galleria macau

Ole’ supermarket G2

SB design square phuket

greatdreams

timeout

SB design square central world plaza

B2S central world plaza

SB design square ratchadapisek

city market

Ole’ supermarket G1

data it

B2S chidlom

supersports MX

Q8 everyday

adidas

DFS is a retailer that offers duty-free luxury brands such as Fendi, Bally Cartier, Hermes and Dior to the traveling public. The company operates shops at airports and in downtown locations in cities such as Hong Kong, Auckland, Bali and Singapore. Laws regarding duty-free goods varies from country to country, but generally customers must depart the country before consuming the goods. The DFS shown here-and designed by rkd retail/iQ is located in the Abu Dhabi International Airport and is a complete, yet scaled-down version of a DFS Galleria that would be found in a downtown area. Located in Terminal 3, between check-in/ security and the departure concourse and gates, all travelers are funneled through the shops two main corridors. Along one corridor is a boutique hall in which 10 top global brands have implemented their own shop concepts. The other corridor presents multiple brands in a shop-in-shop implementation. Both corridors lead to an open, two-level space with offerings of luxury goods such as cosmetics, perfumes, watches, gold and liquor. On the upper level travelers can buy snacks, food and beverages. The designers looked to the region’s heritage for inspiration, providing a sense of place to the shops and a contextual link to the area. Materials were crafted to entrance the sense of luxury inherent in the high-end brands.