rkd retail/iQ

published works

DFS wine & cigars
Ole' supermarket G4
mari
DFS vintage
DFS Galleria scottswalk
makro
holpe
blt* supermarket
suning elite
i TO i
DFS duty free abu dhabi
DFS galleria macau
Ole’ supermarket G2
SB design square phuket
greatdreams
timeout
SB design square central world plaza
B2S central world plaza
SB design square ratchadapisek
city market
Ole’ supermarket G1
data it
B2S chidlom
supersports MX
Q8 everyday
adidas

blt* supermarket

may/june 2011, page WB10
supermarket/grocery store

blt* supermarket
KK Shopping Center Shenzhen, Guangdong, China

Working in more than 34,000 square feet, designers created an extraordinary space targeted at young, time-pressured consumers while keeping a consistent brand and marketing strategy. The result is a crisp and dramatic store that presents merchandise categories in easy-to-find placement with effective layout and simple wayfinding communication. A linear ribbon design motif is translated throughout the store in the architectural facade and interior graphics, and a contemporary and narrow palette of colors and materials keeps the attention on the merchandise. Fixtures largely consist of enhanced basic metal supermarket gondolas, while straightforward T-5 florescent lighting runs wall to wall and diagonally to create a patchwork of ceiling definition. Light cove frames graphic patterning are strategically placed throughout the store to highlight key areas.




 


 
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