rkd retail/iQ

published works

bbg hyper-mart G3
DFS wine & cigars
Ole' supermarket G4
DFS vintage
DFS Galleria scottswalk
blt* supermarket
suning elite
i TO i
DFS duty free abu dhabi
DFS galleria macau
Ole’ supermarket G2
SB design square phuket
SB design square central world plaza
B2S central world plaza
SB design square ratchadapisek
city market
Ole’ supermarket G1
data it
B2S chidlom
supersports MX
Q8 everyday


may/june 2011, page WB23, WB40, WB48
hardline specialty store up to 3,000 square feet

Shenzhen, China

Judges loved the simplicity of this retail environment that used materials and space to create an upscale impression focused on the brand and marketing for the mobile communications retailer. Targeting two key customer groups, fashion and business, designers created a relaxing, informative and welcoming spare to contrast with the cutting edge merchandise and services. Designers created focal points in its sculptural cellular wall and its "runway" fixtures that provided open-sell solutions in a way that was user-friendly and interactive to consumers. New signature colors, branding, and graphics incorporate a neutral pattern to create a serene space, allowing the merchandise to stand out.

store fixture award

Cell Wall

China It's hard to miss the dramatic merchandise wall as Holpe+ features a sculptural honeycomb cell element in its 1,615-square-foot mobile communication store. Made of gypsum board and textured plastic laminate, the capsule-shaped cell wall starts at the store's entrance with inserts of new merchandise launches and carries through as a background to integrated business solutions. The treatment is further accented by lighting in the cells and with directional lighting on the floor and ceiling that creates a cool vibe.

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