mari
Retail environments, may-june 2014, page 15
Brilliant Ways to Use Lighting
By Jo Rossman
Good lighting can do more than simply illuminate your store. A.R.E. Design Awards judges have been rewarding shining examples of lighting for the past five years. Here, we shed light on nine brilliant things the lighting can do for you, as demonstrated by A.R.E. Lighting Award winners.
5. Introduce a rebrand. Illuminated motif elements can strengthen brand recognition, accelerating acceptance of a new brand. To introduce its Mari concept store in Guangdong, China, Marchiori peppered the store with illuminated representations of the new brand’s butterfly icon. Color translucent film over the backlit polycarbonate gives the icons a cheerful vibe that appeals to young women.
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