rkd retail/iQ

published works

DFS wine & cigars
Ole' supermarket G4
mari
DFS vintage
DFS Galleria scottswalk
makro
holpe
blt* supermarket
suning elite
i TO i
DFS duty free abu dhabi
DFS galleria macau
Ole’ supermarket G2
SB design square phuket
greatdreams
timeout
SB design square central world plaza
B2S central world plaza
SB design square ratchadapisek
city market
Ole’ supermarket G1
data it
B2S chidlom
supersports MX
Q8 everyday
adidas

mari

Retail environments, may-june 2014, page 15

Brilliant Ways to Use Lighting
By Jo Rossman

Good lighting can do more than simply illuminate your store. A.R.E. Design Awards judges have been rewarding shining examples of lighting for the past five years. Here, we shed light on nine brilliant things the lighting can do for you, as demonstrated by A.R.E. Lighting Award winners.

5. Introduce a rebrand. Illuminated motif elements can strengthen brand recognition, accelerating acceptance of a new brand. To introduce its Mari concept store in Guangdong, China, Marchiori peppered the store with illuminated representations of the new brand’s butterfly icon. Color translucent film over the backlit polycarbonate gives the icons a cheerful vibe that appeals to young women.


 


 


 

copyright © rkdretailiq.com. All right reserved.